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Blogs & News
The Journal: Design Resources, Interviews, and Industry News
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Olivia Rhye • 20 Jan 2024
The Complete Guide to B2B Lead Generation
Wondering how to generate B2B leads? This guide covers modern strategies and AI lead generation to help you overcome challenges and acquire high-quality leads.
b2b-lead-generation Research
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Lana Steiner • 18 Jan 2024
How to Improve Customer Lifetime Value with Predictive Marketing
Discover how to increase CLV with predictive marketing. This blog covers strategies to increase customer lifetime value and refine ...
Predictive Marketing
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Phoenix Baker • 19 Jan 2024
B2B Conversion Rate Optimization: A Guide to Smarter Outreach
"I began to notice that there was a sharp contrast between well-made, crafted products and poorly made ones, and an even greater distinction...
B2B Conversation
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Phoenix Baker • 19 Jan 2024
How B2B Personalization Drives Results at Scale
Struggling with B2B personalization? Learn how to create winning personalized marketing campaigns that increase conversions and build lasting customer trust.
Product Research Framework
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Olivia Rhye • 20 Jan 2024
What is Data Validation and Why Does It Matter for Your Leads?
Learn what data validation is, why it's crucial for your business, and how to use automated tools to ensure a clean and accurate lead database.
Design Research Interviews
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Olivia Rhye • 20 Jan 2024
Real-Time Data Analytics for B2B: A Guide to Data-Driven Marketing
Tired of outdated data? Learn how to master real-time data analytics and build a data-driven marketing strategy that drives smarter decisions.
Design Research
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Lana Steiner • 18 Jan 2024
How to Run a Successful Business With Your Partner
Starting a business with your spouse or significant other is an exciting but delicate process and requires a great deal of faith. We spoke to...
Design Research
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